Sociology of Advertising and The Stereotyping of Women in...

The Stereotyping of Women in the Media: Gender Roles, Personal Dissatisfaction and Issues of Patriarchy- Who Is Really to Blame? We live in a consumer world. Everything we do and perhaps everything we are is based on consumption and commodity. Daily life has become a constant juggle of products and services - needs verses wants. People and objects become interchangeable. People become identified and classified with material goods. While advertising and the consequential high levels of consumption are juxtaposed and allied to economic expansion, they are also coupled with personal dissatisfaction, the commoditization of culture, the decline of public and family life, the destruction of true and meaningful human relationships, and the†¦show more content†¦Consumer advertising propels an unviable ideal of the feminine figure. The vast majority of advertising uses a feminine form whose key features (e.g. thinness, particular figure, unblemished complexion) that are incomparable to most real women s bodies. This can create misleading expectations on the part of women and of society at large. The depiction of females in advertising is also highly stylized and this can significantly distort its viewers connection between what they see in the advertisement and what women actually experience and accomplish in reality. Advertising negatively objectifies women. Much advertising involving female models is semi-pornographic. It conforms to a misogynist assessment that women are commodifiable sexual objects that are both disposable and transposable. Most advertising also uses models with a fairly homogenous set of physical characteristics and styles them so that they are often interchangeable which alludes to the idea that all women are the same while using a subject with realistically unattainable attributes. This approach gives emphasis to the idea of women as essentially compliant, commodifiable items. Some advertising even uses an almost childlike interpretation of women which plays to a mild form of pedophilia on the pretext of advertising. As well as debasing

Consumer Behaviour and Buying Decision Process Term Paper

Essays on Consumer Behaviour and Buying Decision Process Term Paper The paper "Consumer Behaviour and Buying Decision Process" is a brilliant example of a term paper on marketing. Individuals display various characters whenever a buying decision has to be made. They ask themselves whether they are making a sound decision in purchasing a given product or they might be disappointed after the purchase. Therefore, they take on a process to enable them to compare the alternative choices available on the market so as to come up with the best choice of buying. In buying or deciding to rent a house, purchasers are always driven by a desire as to why exactly they would want to purchase a given house at a given location. The aim of this report is to find out the factors that the Purchasers consider most before making a decision on whether they will purchase or rent the house in question.The reason why people make certain decisions in buying a certain product or service is dependent on mental and social factors. The factors will determine the kind of choices th e consumers make. As a result, the companies use these choices to produce the goods determined by the consumer's needs in the effort of delivering value to their customers. The process of consumer behavior in making a purchase decision is given in five stages which include; problem recognition, information seeking, evaluating alternatives, making a purchase decision and post-purchase behavior.The Buying Decision ProcessProblem recognitionA consumer will have the urge to purchase a given type of product such as houses when they perceive a need for acquiring such a product. They may need a house near town because of nearness to work or they may need a house next to a beach for the beauty and cooling effects of beach currents or maybe as a result of a particular lifestyle associated with living next to an ocean. Some would want to live in a serene country environment free from noises hence they would want to buy a house that is away from town.Information searchingAccording to Moore (20 08), the need to purchase a given type of product for a given purpose will trigger a potential purchaser to start searching for information that would be vital to help him or her make the right decision to purchase the product in mind. Search for information to purchase the house can be external or internal. Whereby, internally a consumer will scan his or her memory in order to recall any prior experiences with such houses or accommodation. If the consumer has ever lived with a stranger before and did not like the stay, then chances are he will not choose the option to rent an apartment with a stranger.Basically, a person wishing to purchase a house will search for external information probably because of insufficient prior experiences or maybe he or she is afraid of making a mistake and avoid taking high risks. An individual would prefer an external information source probably if the cost of acquiring such information is lower.

Importance of Ethics and Responsibility-Free-Samples for Students

Question: Discuss aobut the Business Ethics and Social Responsibility. Answer: Introduction The report highlights the importance of business ethics and social responsibilities that every business manager needs to follow in order to maintain a successful business. According to Shaw Barry (2015), ethics is determined by the morality that an individual adapts to conduct oneself in the society. It includes abstract concepts such good, bad, peace and hatred. On the other hand, social responsibility is considered as the ways in which organisations tend to increase its profit by serving the society and satisfying the stakeholders. Social responsibility helps in the improving a society in which business is being conducted. The report investigates the importance of these terms and analyses ways to encourage managers to remain ethical in business. The report also provides a reflection that includes an experience related to ethical considerations at the workplace. The ways by which this experience shaped up the personality of the researcher is presented in the report. Importance of ethics and social responsibility In order to maintain a proper business without any racial or ethical issues, it is important that every business organisation maintain ethical considerations that help organisations to maintain a fair practise and competition with the rivals. The ethical considerations help to benefit consumer, society and organisations. The importance o maintaining ethics in the society include the satisfaction of basic human needs. DesJardins McCall (2014) stated that every human being wants a fair selection policy and a legal business in order to remain ethical in the society. Fair and ethical selection provides a sense of motivation among the individuals and helps in increasing the reputation of an organisation. For example, if an organisation like Tesco selects employees based on the colour of skin, the reputation, as well as the profitability of the organisation, may be compromised. Hence, it is necessary for managers to maintain proper ethics in order to maintain stability in the business. Ac cording to Weiss (2014), the leadership and decision-making prowess of an organisation also increases by maintaining ethical business. It can be said that maintaining an ethical business can help in uniting the employees as well as the managers. This is because most of the decisions taken by an individual or an organisation depend upon the values it has. For example, an organisation that does not provide respect or value to its competitors can take decisions that may lead to the loss of the company. Ethics helps in identifying the right from the wrong and prevents an organisation to cause harm in the environment (Hartman, DesJardins MacDonald, 2014). This also helps in building up long-term goals that are useful for the success of the organisation. In this regard, it can be said that the social responsibility of organisations is also important in order to maintain ethics as well satisfy the stakeholders. According to Michalos (2017), social responsibility consists of ethical behaviours that highlight the philosophy and idea of an organisation. Social responsibility helps to bring the duties of an organisation in front of the public. The stakeholders of an organisation such as the suppliers, customers and shareholders gain knowledge about the type of products and services that an organisation provides. In this regard, the most important aspect of social responsibility can be attributed to the fact publicity of the organisation is done. Suliman, Al-Khatib Thomas (2016) stated that irrespective of the reputation of an organisation, social responsibility is required in order to maintain the competitive advantage as well. Other benefits of social responsibility include increasing the profitability of an organisation. Most private organisations consider profit-making as the sole aim of the company. In order to gain profits and increase the financial capacity, it is necessary to indulge in social responsibilities. It also increases the creditability of an organisation. Goetsch Davis (2014) observed that an organisation that possesses moral values gain respect in a society. This is because people living in a society in which business is conducted expect support for the managers of an organisation. For example, an organisation like Infosys is perceived as an organisation that holds good social responsibilities as well as corporate governance. Even though most people are unaware of the type of business it conducts, the fact that it provides support to the society helps it to gain popularity among the people. Hence, it can be said that the ethical consideration, as well as the social responsibility of an organisation, are related to one another. As observed by Crane Matten (2016) the manner in which an organisation applies these concepts are dependent upon its aims. It is necessary that every manager is encouraged in order to remain ethical and conduct business that maintains all legal protocols of an organisation. Ways to encourage managers to be ethical and socially responsible In order to maintain ethical consideration in an organisation, it is necessary that the managers are encouraged to provide certain policies and procedures that signify the importance of ethics in an organisation. The encouragement needs to be provided keeping in mind the values of the organisation and its aims. Similarly, encouragement needs to be provided to remain socially responsible in order to maintain the reputation of the organisation in the place of business. According to Andriof et al. (2017) stated that one of the biggest ethical responsibility of a manager is to maintain a code of ethics that can help in promoting ethical behaviour in the organisation. For example, ethical code of Tata Motors is to ensure that every customer is treated equally irrespective of the colour or race. The ethical codes provide directions and guidelines for the employees based on the organisational performance. Farooq et al., (2014) stated that the ethical codes provide a clear expectation of the managers. In order to increase productivity and profitability, it is necessary that the managers maintain this culture and promote it throughout the organisation in order to encourage the employees. However, in order to encourage the managers, it is necessary to make them role models. This is the responsibility of the employees as they need to present the managers with proper benchmarking techniques. For example, in order to encourage the manager of Aldi to implement ethical codes of conduct in the organisation, the employees of the company can take examples of the ethical codes that are followed in Tesco. Hence, Korschun, Bhattacharya Swain (2014) stated that such an approach helps to guide ethical behaviours in an organisation. Hence, the managers, as well as the employees, need to adhere to the ethical code and policies of the organisation. Apart from the ethical considerations, it is also necessary to encourage managers to promote the importance of social responsibility Encouragement to the managers to promote social responsibility need to come from the stakeholders of the company (Hartman, DesJardins MacDonald, 2014). This can be done by building a sense of transparency among the managers in order to adopt helping the society. Shafer (2015) stated that this is an important phenomenon in the age of technologies as information about a company can be published on the internet. Any negative publication can lead to the loss of reputation for an organisation. Hence, it is necessary to maintain transparency in order to avoid negative publication of an organisation. Apart from this, managers can also be encouraged to engage in social responsibilities by promoting the effectiveness of profitability. This can be attained by playing an active role in the community of workplace. As stated by Idowu, Zu Gupta (2013) the social re sponsibility of an organisation is more to the community of the workplace. Managers need to be encouraged to contribute to the wellbeing of the society by providing them with information about the community. This information includes the labour force that can be derived from the community. Local labour can add to a competitive advantage for a business firm as the people remain aware of the local suppliers and buyers that also play major stakeholders for the company. The shareholders of a company can encourage the managers by investing in these local people in order to increase the reputation of the organisation (Wu et al., 2015). Apart from this managers can be encouraged to promote the idea of innovation in the organisation. This can be promoted in a social responsibility as the local people can also be encouraged to provide new ideas about the ways to improve the business. The initiation of corporate social responsibility comes from the top level management. Hence, it is required that every manager promote the idea of ethical and social responsibility in order to maintain the business (Chell et al., 2016). Reflection on experience In order to maintain an ethical code of conduct in business, it is necessary for an organisation to deal with situations that may help it to progress. At the same time, individuals also can personal benefits that include either breaking an ethical code or by following it. I had faced a similar situation that concerned the ethical wellbeing of an individual. The issue that will be highlighted involves feminism issue at a workplace. While working as an assistant manager for IBM, I had come across a situation in which a female worker had to stay at home for some days in order to attend her ailing mother. The person was in need of work along with taking proper care of her mother. Hence, she had to miss the staff meetings that usually took place at the end of the day as the worker had to leave early. This prompted lots of criticism from other co-workers as the demand for work from home increased vehemently. Not only this, comments were made rudely highlighting the place of work for "women workers" is the home. As an assistant manager, I had to be straightforward and fair to all the employees. This I needed to do keeping in mind the ability as well as the position each of the workers. However, it is also my duty to maintain the confidentiality of the staff members and ensure that the personal problems of the members are not leaked at the professional place. Hence, in this regard, it is necessary for me to follow a proper ethical code of conduct in order to maintain peace in the organisation. As stated by Ford Richardson (2013), it is important for every manager to ensure that ethical issues such as colour, racism, feminism do not exist in an organisation. Hence, it is my duty to impose punishment to the people involved in passing unethical comments to the worker. At the same time, rules regarding policies related to work from home need to be clearly and properly stated in order to maintain fair opportunities to other employees. From an individual perspective, this experience gave me knowle dge about the importance of maintaining ethical considerations at the workplace. The fact that policies and procedure need to be written and clearly stated indicates the manner in which employees can be made to follow ethical rules. Hence, this experience helped me to grow as a future manager as the importance of ethical code became clear to me. The affected parties related to the individual working from home or taking leave were compensated and at the same time penalised due to the unethical comments. I managed to understand the fact that rules, policies and procedures in an organisation need to be same for every employee. Hence, compensation to other employees needs to be given along with penalty to the individual violating the ethical codes need to be imposed on me. Conclusion Hence, it can be concluded that every organisation needs to maintain ethical considerations and the responsibilities that exist. This is important in order to increase the reputation as well as the profitability of an organisation. It has been seen that some organisations adopt the social responsibilities for gaining reputation while others use it in a strategic manner. The case described helped me to understand the duties I need to perform as a manager in order to maintain proper work environment within an organisation. References Andriof, J., Waddock, S., Husted, B., Rahman, S. S. (2017).Unfolding stakeholder thinking: theory, responsibility and engagement. Routledge. Chell, E., Spence, L. J., Perrini, F., Harris, J. D. (2016). Social entrepreneurship and business ethics: does social equal ethical?.Journal of Business Ethics,133(4), 619-625. Crane, A., Matten, D. (2016).Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. DesJardins, J. R., McCall, J. J. (2014).Contemporary issues in business ethics. Cengage Learning. Farooq, O., Payaud, M., Merunka, D., Valette-Florence, P. (2014). The impact of corporate social responsibility on organizational commitment: Exploring multiple mediation mechanisms.Journal of Business Ethics,125(4), 563-580. Ford, R. C., Richardson, W. D. (2013). Ethical decision making: A review of the empirical literature. InCitation classics from the Journal of Business Ethics(pp. 19-44). Springer Netherlands. Goetsch, D. L., Davis, S. B. (2014).Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Hartman, L. P., DesJardins, J. R., MacDonald, C. (2014).Business ethics: Decision making for personal integrity and social responsibility. New York: McGraw-Hill. Idowu, S. O., Zu, L., Gupta, A. D. (2013).Encyclopedia of corporate social responsibility(Vol. 21). N. Capaldi (Ed.). New York: Springer. Korschun, D., Bhattacharya, C. B., Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees.Journal of Marketing,78(3), 20-37. Michalos, A. C. (2017). Issues for business ethics in the nineties and beyond. InHow Good Policies and Business Ethics Enhance Good Quality of Life(pp. 197-212). Springer International Publishing. Shafer, W. E. (2015). Ethical climate, social responsibility, and earnings management.Journal of Business Ethics,126(1), 43-60. Shaw, W. H., Barry, V. (2015).Moral issues in business. Cengage Learning. Suliman, A. M., Al-Khatib, H. T., Thomas, S. E. (2016). Corporate Social Responsibility.Corporate Social Performance: Reflecting on the Past and Investing in the Future, 15. Weiss, J. W. (2014).Business ethics: A stakeholder and issues management approach. Berrett-Koehler Publishers. Wu, L. Z., Kwan, H. K., Yim, F. H. K., Chiu, R. K., He, X. (2015). CEO ethical leadership and corporate social responsibility: A moderated mediation model.Journal of Business Ethics,130(4), 819-831.

Empirical Economic and Regulatory Conditions †MyAssignmenthelp.com

Question: Discuss about the Empirical Economic and Regulatory Conditions. Answer: Introduction This report is the second part; the first part is based on a development of a new IMC plan for Edgell Brown Lentills. This IMC plan helps the company in improving the sales and maintaining the sustainability in the market. The report of Part A talks about the Situation analysis, positioning and the development of the IMC plan. This part B includes the IMC plan strategy that the company needs to follow to enhance the sales of the company (Belch, Belch, Kerr, and Powell, 2014). The new product is the Rendang Beans that is marketed by Edgell. The target market comprises of urban areas as well as rural areas, age group of 12-45 years. The target country for this new product is Turkey and Sri Lanka because here the customers like to eat dietary products. The SMART objective of the company discussed in part A says that the company needs be specific to the product they are going to launch; the time of launching the new product needs be measurable for the company. The marketing needs to be properly done by assigning it to the team; in marketing, the team will perform the task with the use of integrated marketing communication. The company will launch the new brown lentil canned product in the market considering the proper timeframe. The company Edgell Brown Lentills may use different IMC tools to accomplish the objective of the company. Advertising is the best effective tool that is used by the marketers to complete the strategic goals of the company (Blakeman, 2014). The objective of the company is to launch the product in the market for that company needs to form a good relationship with the targeted customers. Rendang Beans product is marketed by the company so they believe it is must create the brand recognition in the market and once the brand is built then the company needs to maintain the brand. Building the brand- It is must for the business to build a brand in the market. The new product brand building needs the appeal to the elite customers. The Edgell Brown Lentills use the advertisement to promote the brand along with the new product. The advertisement reaches to a large number of the customers (Schultz, Patti, and Kitchen, 2013). Maintaining the brand- The communication is the only way to maintain the brand. The brand will keep the logo on the product through which the customers will be able to recognize the brand easily. Functions integrated for synergy The function of the integrated marketing communication is the coordination of the message for maximum impact. The impact is created through synergy, synergy is the linkages creates a link in the receiver's mind as a result of a message that connects to create impact beyond the power of any one message on its own (Melewar, et.al., 2017). The integration will be equal to the synergy; once the brand messages are integrated they support each other and thus generate a synergy effect. Synergy creates an impact on the entire Structure of the message; the linkage and the repetition of the advertisement create an impact in each and every situation, even if the receiver pays a less attention towards the advertisement. This is the only way to enhance the awareness about the product Rendang Beans. IMC comprises of the different functions such as advertising, direct marketing, sales promotion, publicity, personal selling, packaging, events and sponsorship, internet. The IMC function that is selected for the marketing of the Rendang Beans new product is an advertisement. The reason behind the selection of the advertisement is this mode allows the company to communicate whatever the company is willing to communicate to the target audience. The product is available for the people who are in the age group of 18-45 years. The Advertising media consists of the magazine, newspaper, TV stations, and website. Through this mode, the company will show creativity and the innovation in the message they want to communicate to their audience. The each function of the IMC plays a vital role for the company who is looking to communicate or promote the products or services to the target audience. Advertising: - The Edgell Company will follow the trade advertising that needs to be done considering the target audience. The advertisement for the customer will be national, retail or local and it will be selective demand advertising (Kelley, and Jugenheimer, 2015). The company will make use of the advertisement for creating the awareness about the brand to the large audience in the small timeframe. Sales promotion: - The Company will do the promotion by offering some benefits to the customers if they will buy the product such as discount coupons, loyalty clubs, lucrative schemes, incentives and the attractive packages for the loyal customers (Sen, Parmar, and Chaudhari, 2017). This helps the Edgell Brown Lentills to create the awareness for the new product. Public relations: - This activity will be used by the marketers of Edgell to promote the brand through press releases, events, news, public appearances. By doing the public relations company will show the positive or the best side of the company to the customers (Reddi, 2014). Hence, this will enhance the trust of the customers for the company. Personal selling: - It is one of the best and effective tools of integrated marketing communication which is used by a company to sell the products and services through forming a relationship with the targeted audience (Sharma, 2015). Through this way, the employees of the company play an important role in establishing a good image of the company and its products in the mind of the customers. This helps in enhancing the customer loyalty. Direct marketing: - The direct marketing tool allows the organization to communicate directly to the customers. This will be done by the company through emails, text message, broachers, promotional letters, and many others (Jones, 2016). By doing so the Edgell Brown Lentills attract the customers towards their new product so that they will be able to enhance the sales of the canned coffee beans Online/ digital: - There are different platforms that company uses to promote the product of their brand. This tool helps the company to educate or to inform the customers about their new product (Andreani, Rokka, Moulins, and Conchon, 2014). This enhances the awareness of the products in the market and potential customer will convert into the customers. Events and sponsorship: - These events mainly used by the high brands, the sponsorship of the products will be used by the Edgell marketers to promote the new product in the market (Winkelmann, Dickenson, Souchon, Lee, and Michaelidou, 2016). The trust of the customers increases when they found that the product or services are sponsored by the well-known brand. Creative strategy One of the most vital components of the IMC is marketing communication message. Creativity is used in developing the marketing communication strategies (Drewniany, and Jewler, 2013). The creativity strategy is used by the Edgell Brown Lentills Company make the advertising more attractive that attracts the customers. The aim of the creative strategy is to determine what message company need to communicate to the audience. This message needs to be catchy that helps the company in grabbing the attraction of the customers as well as the potential customers (Herrman, 2015). An effective sales pitch that is used to grab the attention of the customer and the build the trust and excitement of the product are selling argument. Each and every company uses different selling arguments (Blakeman, 2014). Over here the major selling arguments the company Edgell Brown Lentills will use the slogan Best canned beans, Better coffee. This slogan shows that the company is willing to form the connection with all the coffee lovers available in Turkey and Sri Lanka. The slogan creates the excitement regarding the product. One of the essential parts of the creative strategy development is evaluating the central theme that becomes the big idea for the advertising campaign (Duggan, 2013). There are various approaches that Edgell Brown Lentills will use to bring the major selling idea such as:- There is unique selling proposition in the advertisement that company will maintain. The advertisement will be different from the competitors and will be able to pull the new potential customers. The creative strategy includes the creation of the unique benefit or attribute so that the advertisement develop a memorable and a strong brand image in the eyes of the customers. The position of the product is the main concept behind the creative strategy, making the place of the product in the market is must for the company. The advertisement campaign will indicate the customer benefits. The creative team might face many challenges in creating the big idea or a major selling idea. This big idea is must to guide the development of the effective and beneficial creative strategy. Creative execution Creative execution is a process which shows the manner in which a marketing communication appeal is carried out by the company (Ashley, and Tuten, 2015). This is the important approach or tactic which is used by the company to deliver the message theme. There are three main message strategies that will be used by the Edgell Brown Lentills. Cognitive: - This strategy is to design an advertisement which will create an effect the knowledge and trust of the customers. Generic- Generic strategy is carried out for the promotion of the brand, not for the category such as Eat meal, Feel Good. Similarly, the company is using the generic message which is "Best canned beans, Better coffee. USP- The message will be unique for others based on the functional attributes of the coffee beans. Definitely, the company is going to give the canned beans to the customer which is USP of the company and this is clear from the slogan of the company (Lubart, Zenasni, and Barbot, 2013). Hyperbole- In the message when a company uses untestable claim based on some benefits or attributed. The hyperbole does not require substantiation such as NBC states that it has Americas favorite comedies. Preemptive- In preemptive, the company will claim that there no other competitors have the same appeals such as Radio station Nova promotes not more than two ads in a row. Comparative- In this message strategy, there is an indirect or direct comparison of the product with the other products such as Avis and Hertz (Ashley, and Tuten, 2015). The company is performing the direct competition as many of the competitors provide the beans in packages but Edgell Brown Lentills is giving the beans in cans. Affective: - Affective strategy plays an essential role in invoking emotions or feeling and relates those emotions with the product or services in which company is dealing. Resonance- The advertisement strikes a chord or resonated with the viewer. Emotional- Attempts to elicit a powerful emotion that helps the company in recalling the product and the choice. The emotions include the emotions of trust, reliability, happiness, friendship, security and the romance. The slogan Live for Now of Pepsi applied which enhance the emotions of excited and being active. Similarly the slogans Best canned beans, Better coffee enhance the emotions of the customers who enjoy the flavored coffee and are diet conscious. Conative: - Conative message strategy is created to lead directly to several kinds of consumers response. The main aim of the conative message is to stimulate behavior of consumers (Wang, and Praet, 2016). Action-inducing- The goal is to create the transactions with the cognitive knowledge and effective feelings as the product are used. Promotional support- The promotional support consist the tied in with other promotional efforts that include the coupons, sweepstakes. The Edgell Brown Lentills Company use Cognitive and Affective message strategies for their new product which helps the company in successfully achieving the strategic goals of this campaign. Advertisement appeals Commercial and print advertisement use some form of appeal to enhance the reach towards the potential customers. These appeals help the company by influencing the customers towards the product (Tih, Chan, Ansary, and Ahmed, 2016). Edgell Brown Lentills Company also uses some advertisement appeals that help the company in enhancing the sales of the product in the target countries. Rationale: - The Edgell Brown Lentills follows rational appeals for their product, in this appeals, the main focus in on the customer needs for practicality and functionality in the product. This appeal shows the product feature, for the new product the company will discuss the benefits of the diet conscious people. The company will use the printed advertisement for sharing the benefits of the new product to the customers. Bandwagon: - This is another appeal that will be used by the company for promoting their new product in the target market. In this appeal, the customers consider they are missing out by addressing the customers need to belong. The company will show the healthy people make the choice of the Rendang Beans. This appeal is formed by the marketers considering the target market of the new product. Emotional: - This appeal is designed to make the customer emotional after seeing the advertisement. The coffee beans with the flavors attract the customers towards the product as they feel an emotion of trust and the reliability (Underwood, Smythe, Pontari, and Hastings, 2015). The emotions vary from customer to customer, so different people who attract towards the new product might have different emotions because of which they get attracted towards the product. Execution framework The execution framework of the advertising consists of the different advertising contexts such as animation, slice-of-life, dramatization, testimonial, authoritative, Demonstration, Fantasy and informative (Sebastio, Amoretti, and Lluch Lafuente, 2014). Over here the company will use the dramatization framework in their advertisement. Dramatization- In an advertisement, some of the companies use the drama to promote the new product in front of the targeted audience. For this advertisement the company will show the boy of Sri Lanka, 21years old consume this coffee while doing evening walk in the park. The flavor of the beans makes the person refresh. Boy desire to consume more and more coffee using the same coffee beans and he was telling to his friend about the benefits of the coffee beans is consuming. The beans are healthy for the youth and they consume it for the flavors. The flavor of the coffee enhances the demand for the product. Informative: - In this advertisement, one boy tells about the benefits of the coffee beans to his friend which makes this advertisement informative for the target audience who are consuming this product. This attracts the customers towards the product and enhances the sales of the products. The media that the company is using includes the broadcast, print and the digital. The broadcast and media print will enable the company to form the connection with the target audience. This is the best way to communicate the message to the targeted audience. In the online/digital source company uses different portals to display the advertisement. The sites will be Facebook, Twitter, and YouTube. The decision to use online for the media strategy is done by the company considering the increasing use of the social media by the people. Nowadays most of the people daily visit the social media this makes the companies believe in that social media is an effective tool for performing the ads. Media schedule (Plan) The media planning is done by the company to evaluate the best combination of the media that is used to achieve the marketing campaign objectives (Tankersley, 2017). Below is the media plan that the company will use to promote their new product through different media sources. Milestone Starting time Duration Ending time Description Newspaper and magazine Selection and creation of the article or news January 2016 2 months February 2016 The company will select the advertisement and the article. Final check of the article March 2016 1 month March 2016 The company will check the article they are going to print. Time-in-printing April 2016 2 months May 2016 The company will try to reduce the timing of the printing. Distribution of magazine June 2016 2 months July 2016 After the printing the article on the magazine its time for the distribution of the magazine. Online/Digital Selection of advertisement and video August 2016 1 month August 2016 For the online marketing communication, the company needs to select the advertisement and the video. Launch of Advertisement on Facebook September 2016 2 months October 2016 The launch of the advertisement will take place on Facebook. Launch of Advertisement on Twitter.com November 2016 2 months December 2016 The launch of the advertisement will take place on Twitter Launch of Videos and advertisement on YouTube January 2017 2 months March 2017 The launch of the video will take place on YouTube Evaluation The Integration Marketing communication plan discussed above will definitely help the company in achieving the objective of the Edgell Brown Lentills. The company will be able to create the awareness about the product in the market with the help of the creative message. The appeal of the advertisement will attract and target the customers towards the product. The integrated marketing communication plan helps Edgell in making the market realities. The plan is completed within the time framework. The media plan includes the time framework that the company uses to accomplish the advertising on different online platforms. Conclusion The paper shows that the integrated marketing communication that the company will follow. The report is Part-B based on Part A, the Part-A talks about the company Edgell Brown Lentills. The report shows the marketing communication of the new product Rendang Beans. It includes the IMC strategy that the company will follow to achieve the strategic goals. The company will select the advertising for their creating the awareness about the new product and establishing a brand value in front of the targeted audience. The report shows the creative strategy that the company will follow and how the company put in efforts to execute the creative in the message that they are going to communicate to the customers. The report also includes the execution framework; it is suggested to the Edgell Brown Lentills to make use of the dramatization as it helps in attracting the maximum number of an audience (Percy, 2014). Later, there is media schedule or plan that guide the time duration that the company will take to carry the whole process. The evaluation in the report shows the achievement of the objectives formed by the company. References Andreani, J.C., Rokka, J., Moulins, J.L. and Conchon, F., 2014, Digital marketing effects and synergy in IMC-insights from the pharmaceutical industry. Acedido a, 20. Ashley, C. and Tuten, T., 2015, Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology Marketing, 32(1), pp.15-27. Ashley, C. and Tuten, T., 2015, Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology Marketing, 32(1), pp.15-27. 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