Professional and Development for Manifiesto- myassignmenthelp

Question: Discuss about theProfessional and Development for Manifiesto Company. Answer: Overview of Manifiesto Company Manifiesto Company is a marketing and advertising company that is situated in three places namely Barcelona, Madrid and Mexico. The number of employees who are working with Manifiesto organization is around 50 employees and the company was founded in the year 2004 (Manifiesto, 2017). The companys headquarter is situated in Barcelona (Spain) and the respective company is a private company. The USP of the respective company is that the employees who work together in the company work as a team and the teamwork is the unique factor that is seen in the company. The Chief Executive Officer of Manifiesto Company is Sergio Palomino and the managing director is Jesus Ovejero. The main motto of the company is that the good idea along with the ones that works the best shines the most as well. The attitude of the employees in Manifiesto is transparent as well as responsible in nature and this helps them in achieving the goals in the company as well. The respective company is one of the largest advertising and marketing companies and they provide their clients with top services as well. SWOT Analysis Manifiesto Company is marketing and advertising based company that is based in Spain, Barcelona. The respective company has some internal strengths and weaknesses along with external opportunities and threats as well. The respective company has to properly analyze the different issues that are faced by them along with the threats that have to be analyzed properly. This will help the company in improving on their weaknesses and be on the top charts with the other advertising companies in Barcelona. Manifiesto Company needs to analyze external environment carefully as this will help them in gaining proper knowledge about the competitors and this will help the company in becoming more cautious about the threats and performing better with the proper advancement in the technology as well. There are different competitors in the market for Manifiesto Company and there are different threats and weaknesses as well that can be avoided with the proper implementation of different technological advancements and other strategies as well. Strengths International management of brand along with local understanding The respective company is number one in comparison with other brands (pioneer) The company helps in managing the talents and absorb them wherein they are better than the competitors in the competitive market (Perreault Jr, Cannon and McCarthy 2013) Proper and clear positioning of the brand in the field of advertising and marketing that is good in nature Weaknesses The respective brand has less popularity and there are customers who are not aware about the particular brand There is no such history about the respective brand as there is no such upgradation in technology There is limited resources while other agencies or advertising agencies are having lot of other global resources Opportunities The respective company is a growing industry This has helped in increasing the consumerism The respective company is using different social trends that are new in nature The respective company is developing new concepts relating to different kind of advertisements There is proper development of infrastructure of the company Threats There is huge competition from multinational as well as other local advertisement agencies (Grant 2016) There will be growth in the new competitors in the market The respective company can face changes in the demand of the customers in the market There is high competition in the entire industry from other companies and they have huge recognition of brand as well There are other substitutes in the market that are dealing with providing same kind of service and they are dealing with less advertisement costs as well Regulatory risks as well as licensing fees are included Government policies, rules and procedures is complex in nature Lack of the quality content is the major concern in this competitive market of advertising and marketing (House and Street 2016) With such advancement in the technology, the respective media company named Manifiesto Company is facing uncertainty about their success in the marketplace Violation of the intellectual copyright can be a major threat to the Manifiesto Advertisement company (Dangelico and Vocalelli 2017) Figure 1: SWOT Analysis (Source: Created by author) Marketing Strategy of Manifiesto Company Proper marketing strategy is essential in nature for different companies as this will help in attracting more customers and this will help them being more competitive in nature as well (Goworek and McGoldrick 2015). There are different kinds of marketing strategies that can be used by the companies such as interactive marketing, digital marketing or online marketing that can help them in gaining proper competitive advantage (Menon et al. 2015). The marketing strategy that is used by the Manifiesto Company is unique and this will help them in attracting customers as well (Lusch and Vargo 2014). Since the Manifiesto is an advertisement and marketing company, their main motive has to be creative and unique in nature as this will help them in gaining proper competitive advantage as well. The strategies of marketing used by Manifiesto are as follows: The strategy that is used by Manifiesto is digital marketing and online marketing campaign as this helped them in explaining the different techniques of marketing as this helped them in selling their services or product to their target customers (Baker 2014). As Manifiesto is an advertising and marketing company, the main motive of the company is to conduct the business activities with the help of creating proper websites in order to provide proper offerings to the clients sometimes in the form of promotions as well. The respective company named Manifiesto has to create different initiatives as this will help them in making easy for the customers to locate their business and this will help them in attracting customers as well in the competitive market (Kim 2014). Manifiesto Company has developed a proper marketing strategy that includes proper segmentation, targeting as well as positioning of the services in the market that is unique and different from the other advertisement companies in the competitive market. The segmentation, targeting as well as positioning of the Manifiesto Company has been done on their profile, integration, design of the website of the company along with proper collaboration as well (Hollensen 2015). Manifiesto Company has properly designed their website wherein the design is simple and elegant in nature and this helped them in gaining competitive advantage. Similarly, the target customers of the respective company is the ones who are having their own business or they are having web design companies will be really attracted to Manifiesto Company as they provide the best services and they are the ones who have unique patterns of selling of services to their customers as well. The digital strategy that is used by them i s different from other competitive markets. Manifiesto Company has developed a proper mobile application that has helped the customers in designing, development of the different ideas for their websites as well. Proper advertisements are given on the websites as this helped them in optimizing the conversion between the target customers. Segmentation of Manifiesto Company The segmentation of the respective company is done on the basis of the preferences of the customers. The target customers of Manifiesto Company are the ones who are associated with web designing or opening new stores as well. The main goal of the respective company is to satisfy the customers and there are many competitors in the market as well. The main segmentation is for: For age group 25-45 For the ones who are interested in opening new stores or want proper designing of their web pages and advertisements The price of the different advertisements are reasonable in comparison with the competitors in the market (Armstrong et al. 2015) Positioning of Manifiesto Company The target customers are the ones who are interested in web designing and advertising their new products with the help of Manifiesto Company. The company is offering their services through online as well as offline mode as this will help in making the customers convenient about the usage of the services. Targeting of Manifiesto Company The target customers are the customers who are opening the new shops and are in need for advertisements for their promotional events. The targeting helps in gaining proper competitive advantage among the other competitors in the market. Figure 2: STP of Manifiesto Company (Source: Created by author) The online marketing and digital marketing is the best technique that is used by Manifiesto Company and this helps them in gaining proper competitive advantage. The other competitors in the market are having few weaknesses that are helping Manifiesto in attracting more customers with their unique selling strategies of the different services. Therefore, it can be inferred that Manifiesto Advertising and Marketing Company is one of the most affluent advertising companies in the competitive market. The technique or the strategy of marketing that is used by them is different from other competitors and this helps them in gaining proper competitive advantage as well. However, there are different threats from the competitors that can be resolved with the proper implementation of technology in their techniques of selling their services to the customers who are the target customers of Manifiesto Company. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Dangelico, R.M. and Vocalelli, D., 2017. Green Marketing: An analysis of definitions, strategy steps, and tools through a systematic review of the literature.Journal of Cleaner Production,165, pp.1263-1279. Goworek, H. and McGoldrick, P., 2015.Retail marketing management: Principles and practice. Pearson Higher Ed. Grant, R.M., 2016.Contemporary Strategy Analysis Text Only. John Wiley Sons. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. House, R. and Street, L.R., 2016. CULTURAL MARKETING STRATEGY. Kim, W., 2014. A study on store-mobile-internet (SMI) omni marketing strategy: Analysis on user experience and selective behavior of fashion consumers (Unpublished masters thesis).Chung-Ang University: Seoul, Korea. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Manifiesto. (2017). Manifiesto Advertising Agency Barcelona and Madrid Home. [online] Available at: https://manifiesto.biz/en [Accessed 16 Nov. 2017]. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., 2015. Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer, Cham. Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013.Basic marketing. McGraw-Hill Higher Education.